2009 will be a great year for technology and technology related solutions. Despite the current economic turmoil I feel very positive about how business is going to be in 2009. However, it will take a certain breed of leadership to rise up and take companies through this economic restructure. While everyone is talking about cutting costs, most are doing so at an employee level – even though, as a rule of thumb it should only be 18% of their overall expenses; businesses are quick to cut jobs at the first chance they get. As a CEO, what is most important to you? Success? Growth? Profit Margin? Turnover? What?
Now think about the various factors involved in achieving this most important thing. I want you to go right back to the source of these expenses. You spend mega bucks on acquiring new business – do you know or have a way of telling (in a snapshot) what your cost per lead/sale is? If yes, how do you know if you are paying too much or too less for winning new clients. You also spend a lot of time and resources keeping your customers happy – If there was a way to automate that or better still minimise the customers’ need for “hand-holding” then do you see yourself saving some money? Another one of your larger expenses is your infrastructure. Your machines, your computers, telephones, all the equipment you need to run your business – Have you considered virtualisation? Have you thought about working remotely (from home!)? There are several techniques you, as a CEO can implement in 2009 to cut costs without necessarily cutting jobs. Here’s a quick list in my opinion.
Above all else – DO NOT let anyone tell you that 2009 is not going to be a great year.
Biz Opp! Proven Product – Sold in Sky Mall – No Inventory to Buy!
Related posts:
Post a Comment